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3 Reasons Why Your Small Business Needs a Professional Website to Grow In 2020

Published On: March 15, 2020 |
| Written By: Bobby Davenport
Website for a Small Business

3 Reasons Why Your Small Business Needs a Professional Website to Grow In 2020

Website for a Small BusinessWebsites have been around for decades now. From social campaigns to profitable businesses, you can find a website for pretty much anything. That said, small businesses are especially slow in building presence website even if they already have a social media presence.

If you own a small business and are uncertain about having a website, let me tell you this: your small business needs a professionally designed, appealing, and lead-catching website and it needs one now!

Here are 3 main reasons why your small business needs a website:

1. Websites Are a Powerful Marketing Channel

Traditional marketing techniques are not only expensive but also have major drawbacks. They offer one-way engagement and there is no way to measure their results. A Business website can be a powerful marketing channel for small businesses. They provide all the benefits that traditional marketing does not, like:

  • Higher engagement
  • Cost-effectiveness
  • Two-way engagement

Additionally, business websites allow you to segment your visitors and measure results very easily.

 2. Websites Build Credibility

The majority of customers rely on the internet to search for a local business. Customers expect your business to have a website so when they find out it doesn’t, they feel disappointed. An attractive website is incredibly important to have a credible online presence.

3. A Professional Website Helps You Stay Ahead of the Competition

Even if your business is doing great without a website, you can double those benefits with the help of one. Consumers today have become tech-savvy and use their smartphones to decide which brand to choose and what to buy. If your business does not have a website, your potential customers are likely to get pulled by your competitor.

In light of the above, it’s clear that having a website helps businesses perform better. Don’t keep your business deprived of its powerful online presence. Get a well-designed website and outshine your competitors today!

5 Great New Rules of Marketing in 2021

5 Great New Rules of Marketing in 2021

Most people do not realize that the rules of marketing have changed. Lets discuss the 5 new rules of marketing in 2021. Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers’ attention and sway them. They are unaware of the new rules of marketing in 2021 for any product or service.

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results.

Answering Your Hard Question, How to Build My Brand? 3 Life-changing tips from a pro!

Answering Your Hard Question, How to Build My Brand? 3 Life-changing tips from a pro!

The basis for building a strong brand is being consistent in communication and experience across every platform. However, we’d argue it’s also critical to be unique and memorable. There are so many options for products and services in 2021, and with more and more businesses coming online it is critical that your first impression is your best!

Let’s look at the 3 phases of how to build your brand effectively.

How To Create An Effective Color Palette For Your Brand

How To Create An Effective Color Palette For Your Brand

Color is a powerful communication tool and is often used by designers to encourage action, influence mood, and tap into emotions. It’s a tool that causes your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do.

Written By Bobby Davenport

Founder / Creative Director at Dalex Design

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