by Bobby Davenport | Feb 23, 2021 | Blog
Most people do not realize that the rules of marketing have changed. Lets discuss the 5 new rules of marketing in 2021. Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers’ attention and sway them. They are unaware of the new rules of marketing in 2021 for any product or service.
You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results.
by Bobby Davenport | Feb 3, 2021 | Blog
The basis for building a strong brand is being consistent in communication and experience across every platform. However, we’d argue it’s also critical to be unique and memorable. There are so many options for products and services in 2021, and with more and more businesses coming online it is critical that your first impression is your best!
Let’s look at the 3 phases of how to build your brand effectively.
by Bobby Davenport | Nov 13, 2020 | Blog
 KADY (pronounced kay – dee), is a country-pop band based in Los Angeles, CA. For members Drew Frey and Keturah Church, since landing in LA almost four years ago, their lives have been about trusting the process and finding ways to make something out of nothing....
by Bobby Davenport | Oct 11, 2020 | Blog
You’ve had a perfectly fine weekend until 5:00pm on Sunday afternoon. Suddenly you find yourself feeling the anxiety of waking up early and heading into work to start the week. According to Health Psychologist, Dr. Marny Lishman, the Sunday blues can cause...
by Bobby Davenport | Oct 9, 2020 | News
Nashville, TN – Following the release of their sophomore single “Hook Up”, which received multiple press features and key editorial playlist placements, as well as amassing over 280,000 total streams, Lost Saints return with an exciting blending of...
