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If you’re wondering why you need social media analytics, consider this – social media marketing plays such a critical role in overall marketing success- especially now, in 2021. Social media analytics tools available to us are a critical source of strategic marketing information.
It’s no secret that Instagram has become a cornerstone of many brands’ social media presence. This single social channel alone can build an engaged audience, drive profitable traffic to landing pages, and grow conversions. With that said, let’s get into the top 10 ways to grow on Instagram.
Working with a web designer doesn’t have to be painful. Once you decide on your website needs, you’ll find a designer, and provide them with the information they need to get your work out on time. Here is a checklist of The Top 15 Tips for Working with a Website Designer to make the process smoother and much more enjoyable.
There is a wealth of information, and disinformation out there when it comes to best practices for creating top-notch content. With that to say, here are some of the most common myths of content marketing
Whether you attempt to do it yourself or through the guidance of a professional company, there are plenty of benefits to be reaped from promoting your music to the masses in an efficient way. With that said, here are The Top 10 Music Marketing Strategies for Artists
According to George Kocher of Entrepreneur magazine, a website’s design can make or break the SEO for most startups. When you think of search-engine optimization (SEO), keywords and meta descriptions are typically what come to mind – but content
Social media is one of the most powerful and efficient ways to market your business, regardless of its size and age. It is no longer just a discretionary marketing tool. However, many business owners will overlook this position. This can be harmful overall. Here are the top reasons why your business needs a dedicated social media manager.
Are you launching a new brand, product or service? Understanding the market landscape and who your audience is will help you minimize any risks and allow you to focus on your brand marketing efforts in the most productive and cost-effective way possible. Here are a few key ways of finding your audience.
As a content writer, you aim to publish the best articles for your audience. However, unless you’re a super experienced copywriter, you may realize that you need some extra help. To simplify your work and to produce unique content, we want to talk about 20 of the best tools to improve your content writing.
Businesses, both large and small, around the world know that social media has taken over everything. These days, there are so many wonderful advantages to cultivating your brand on social media. Let’s take a look at the top 10 ways social media marketing can grow your business.
Choosing a web hosting service can be a tricky task. That’s why we want to talk about what to look for in a web hosting provider, and why SiteGround is our favorite web hosting service.
It isn’t a secret that the digital music landscape is over-saturated. While this can seem overwhelming and even discouraging to up-and-coming artists, the proliferation of music platforms has had a democratizing effect. There are wonderful tools that are built for helping musicians in creating, organizing, and distributing content so that it reaches the right people at the right time. Let’s take a look at the top 8 marketing tools for musicians.
From getting more sales to building up your brand loyalty, social media marketing can do a lot for your online presence- and if this COVID-19 pandemic has taught us anything about our businesses, it’s that we need to be prepared to move everything completely online.
They say that it only takes visitors 50 milliseconds to form a first impression of your website. If you’ve ever clicked on a website only to immediately hit the back button, you know that this is true. The first impression you give online is either going to make visitors want to stick around on your website and perhaps become a customer, or it will make them want to leave. Ultimately, your website is the face of your business. It is your “front door”, if you will. Es muy importante.
There are thousands of pre-made templates and themes that can make creating a website “easy.” However, a simple off-the-shelf website is not going to differentiate you in today’s competitive landscape.
Most people do not realize that the rules of marketing have changed. Lets discuss the 5 new rules of marketing in 2021. Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers’ attention and sway them. They are unaware of the new rules of marketing in 2021 for any product or service.
You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results.
The basis for building a strong brand is being consistent in communication and experience across every platform. However, we’d argue it’s also critical to be unique and memorable. There are so many options for products and services in 2021, and with more and more businesses coming online it is critical that your first impression is your best!
Let’s look at the 3 phases of how to build your brand effectively.
Color is a powerful communication tool and is often used by designers to encourage action, influence mood, and tap into emotions. It’s a tool that causes your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do.
KADY (pronounced kay – dee), is a country-pop band based in Los Angeles, CA. For members Drew Frey and Keturah Church, since landing in LA almost four years ago, their lives have been about trusting the process and finding ways to make something out of nothing. Frey from a small...
I know I most certainly can’t live without my favorite local spots (s/o Hopsmith Tavern and Pins Mechanical,) and we shouldn’t have to. Fortunately, there are many ways you can support small business without spending a penny! Imagine saying goodbye to your favorite local coffee shop,...
You've had a perfectly fine weekend until 5:00pm on Sunday afternoon. Suddenly you find yourself feeling the anxiety of waking up early and heading into work to start the week. ccording to Health Psychologist, Dr. Marny Lishman, the Sunday blues can cause feelings of...
Nashville, TN - Following the release of their sophomore single "Hook Up", which received multiple press features and key editorial playlist placements, as well as amassing over 280,000 total streams, Lost Saints return with an exciting blending of classic 90s country and modern...
80 to 90 percent of the U.S. workforce would like to work remotely at least part-time; However, keeping your team accountable can be difficult. Many companies have worked hard to achieve a great balance of productivity and accountability with their remote teams. We have found some of...
NASHVILLE IS GOOD TO GO! As we designed Dalex Design's Covid-19 Response we had to set our goals! Simply stated, Reopen, when it is safe and logical to do so! Thankfully Music City is reopening, and together with Good To Go Nashville we want you to safely enjoy one of America’s most...
The concept of Artist Development began half a century ago with departments of record labels dedicated to cultivating an artist or group’s talent, and profiting from the results through a contract that has come to be known as the “360 Deal.” Modern artist development, however, is...
Dalex Design is excited to partner with Grammy Award Nominated Dailey & Vincent to provide Design & Marketing solutions for the brand new Flagler Jam 2020! Dalex Design has worked to build landing pages featuring a custom Document E-Signature solution, targeted social media ad...
After a few great days off after a holiday, coming back to work can be a challenge. If you're like me, you worked hard all weekend to disconnect from "Work" mode and flipping the switch as soon as the alarm clock rings on Tuesday, and immediately becoming a productive functioning member...
Websites have been around for decades now. From social campaigns to profitable businesses, you can find a website for pretty much anything. That said, small businesses are especially slow in building presence website even if they already have a social media presence. If you own a small...
Since the birth of the internet, website analytics and tracking software has constantly evolved and gotten more complex. Used mainly for business and marketing, most data collection software can account various details about a visitor whenever the website is visited. In today’s post, we...