According to George Kocher of Entrepreneur magazine, a website’s design can make or break the SEO for most startups. When you think of search-engine optimization (SEO), keywords and meta descriptions are typically what come to mind – but content

It isn’t a secret that the digital music landscape is over-saturated. While this can seem overwhelming and even discouraging to up-and-coming artists, the proliferation of music platforms has had a democratizing effect. There are wonderful tools that are built for helping musicians in creating, organizing, and distributing content so that it reaches the right people at the right time. Let’s take a look at the top 8 marketing tools for musicians.

From getting more sales to building up your brand loyalty, social media marketing can do a lot for your online presence- and if this COVID-19 pandemic has taught us anything about our businesses, it’s that we need to be prepared to move everything completely online.

They say that it only takes visitors 50 milliseconds to form a first impression of your website. If you’ve ever clicked on a website only to immediately hit the back button, you know that this is true. The first impression you give online is either going to make visitors want to stick around on your website and perhaps become a customer, or it will make them want to leave. Ultimately, your website is the face of your business. It is your “front door”, if you will. Es muy importante.

There are thousands of pre-made templates and themes that can make creating a website “easy.” However, a simple off-the-shelf website is not going to differentiate you in today’s competitive landscape.

Most people do not realize that the rules of marketing have changed. Lets discuss the 5 new rules of marketing in 2021. Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers’ attention and sway them. They are unaware of the new rules of marketing in 2021 for any product or service.

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results.

Color is a powerful communication tool and is often used by designers to encourage action, influence mood, and tap into emotions. It’s a tool that causes your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do.

 KADY (pronounced kay – dee), is a country-pop band based in Los Angeles, CA. For members Drew Frey and Keturah Church,  since landing in LA almost four years ago, their lives have been about trusting the process and finding ways to make something out of nothing. Frey from a small...

I know I most certainly can’t live without my favorite local spots (s/o Hopsmith Tavern and Pins Mechanical,) and we shouldn’t have to. Fortunately, there are many ways you can support small business without spending a penny! Imagine saying goodbye to your favorite local coffee shop,...

You've had a perfectly fine weekend until 5:00pm on Sunday afternoon. Suddenly you find yourself feeling the anxiety of waking up early and heading into work to start the week. ccording to Health Psychologist, Dr. Marny Lishman, the Sunday blues can cause feelings of...

80 to 90 percent of the U.S. workforce would like to work remotely at least part-time; However, keeping your team accountable can be difficult. Many companies have worked hard to achieve a great balance of productivity and accountability with their remote teams.  We have found some of...

The concept of Artist Development began half a century ago with departments of record labels dedicated to cultivating an artist or group’s talent, and profiting from the results through a contract that has come to be known as the “360 Deal.” Modern artist development, however, is...