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16

Sep 2020
What Is Artist Development and How Can it Help Me Grow My Following?

The concept of Artist Development began half a century ago with departments of record labels dedicated to cultivating an artist or group’s talent, and profiting from the results through a contract that has come to be known as the “360 Deal.” Modern artist development, however, is different. What used to be done by entire departments, has become the responsibility of the artist.

Modern Artist Development

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