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What Is Artist Development and How Can it Help Me Grow My Following?

Published On: September 16, 2020 |
| Written By: Kori Allen
Decorative Graphic featuring the word Artist Development

What Is Artist Development and How Can it Help Me Grow My Following?

The concept of Artist Development began half a century ago with departments of record labels dedicated to cultivating an artist or group’s talent, and profiting from the results through a contract that has come to be known as the “360 Deal.” Modern artist development, however, is different. What used to be done by entire departments, has become the responsibility of the artist.

Modern Artist Development

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Written By Kori Allen

Kori Allen is a Social Media and Marketing Manager for Dalex Design. Kori previously helped grow brands through marketing solutions at iHeartMedia, and UCA.

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