In the modern age, going viral can work better than any traditional advertisement method. Thousands or millions of people viewing the content you put out is truly amazing, and can take your brand to the next level.
There are multitudes of examples of viral content these days. But what makes content go viral?
Many people think there is a mystery to what goes viral, like a secret ingredient. In the end, content goes viral due to several factors. You can try dissecting viral content and try to recreate the magic, but this often leads nowhere.
There is no way of knowing 100% that your meme, article, or video will go viral. We have discovered however that brands who are successful follow a simple blueprint. That’s why we want to talk about your guide on making content go viral.
We have outlined principles that your brand can follow to improve your likelihood of going viral on social media. Following these principles leads to content that resonates with your target audience across Instagram, Twitter, Facebook, and other channels.
Without further ado let’s get into it and talk about…
Your Guide on Making Content Go Viral
Get Familiar With Your Audience
Knowing the audience your content is intended for is a key to your success. When you put out new content and share it on social media, it is important that you know what kind of users you are intending to reach, who will share your post. Knowing your audience is a crucial step to reaching viral success.
K.I.S.S. (Keep It Super Simple)
Attention spans are shorter than ever these days. Inundating your post with too much information leads to wasted content. You have to keep it simple. Try to boil your points down to one or two key facts you want people to walk away with that best represent your product or service.
Surprise Your Audience
If you want to stand out, give your audience something unexpected. Just like songwriting, look for a hook that people will remember.
Don’t start with what is obvious. Draw people in like they’re reading a story which they have to know how it ends.
Avoid Being Abstract
Avoid corporate jargon in your content. Phrases like “restructuring” and “customer values” are too obscure to remember and don’t lead to anything concrete that the audience can picture.
It is best to stick to something concrete that the audience can remember easily.
Credibility is key when it comes to gaining the trust of your audience.
Numbers and figures may show your brand’s success, but they’re not memorable.
Instead of convincing people to go with your brand, show how you stand out against the competition. It is best to say how many clients you have gained and share their positive, honest reviews.
Pull At Their Heart Strings
If your message can trigger an emotional response from the viewer, it is more likely they’ll remember your ad and share it with others.
The more people care about your content, the more likely it is that it will have an impact.
An emotional story is more likely to stick with people than a set of facts.
Find Your Hook
A trigger word or phrase attached to your message is important. You want people to think about your product or brand whenever they hear a certain word or phrase. A good example of this is jingles. As soon as we hear a certain melody, we instantly think of a particular brand.
Great storytelling is the key to great content marketing. Information is absorbed best when it’s incorporated into a story because stories can actually change how we think and feel — it’s science. Coming up with great branded content ideas that tell a story is the best way to deliver a message.
Information is best remembered when it is told to us in the form of a story. A great story can change the way somebody thinks about the topic. It also makes the information more memorable. Storytelling is key to getting a message across successfully.
Tell a story that your audience will want to tell others. Make sure your brand is in the center of it and the audience is the hero in your story.
Make Sure Your Information Is Useful
Sometimes funny videos, stories, or emotional content may not fit your brand. In this case, consider life hacks. Show how your product or service makes life easier for the user. Look for that “light bulb moment” teaches the audience something they have never thought of. If they find this information useful, they are more likely to share it.
Solicit A Response
Make your posts interactive. Including a quiz or poll gives your audience a voice and makes them feel more invested in the point you are making.
Giving your audience the chance to share ideas and comment is great for getting your audience involved.
Collaborate with Like-Minded People
Collaboration is easily one of the most powerful tools at your disposal. Make friends and broaden your creative horizons! You never know what you will come up with when you join forces with another incredible online talent.
Show, Don’t Tell
If platforms like Instagram have taught us anything, it is that people will remember and connect with a visual. Make sure your content is visually compelling.
If somebody tells you a story, you’re stuck with imagining what happened. If they show you visually, you will have something tangible to remember and think back on.
The Right Time At The Right Place
Content often goes viral because it relates to the current cultural climate. It is very much about being in the right place at the right time. You can’t predict this, but you can make your content more susceptible to going viral if you keep in touch with what is going on in society.
Make sure your content is focused on topics that people will want to talk about.
People share content because they want others to respond to it. If your content starts a conversation, it is much more effective.
Influence The Influential
Last but not least, the best content marketing example in the world can go unnoticed if it’s not shared by the right people in the first place. So build relationships with publishers, influencers and bloggers.
Having the right people share your content is important to it’s viral success. Building relationships with bloggers, influencers, publishers, or celebrities can lead to make or break success.
Reach out to media outlets, blogs, and viewers that will be moved by your content. If your content is noticed and shared by an influencer, you don’t just have their attention, but the attention of their audience.
Building the right relationships is what makes this happen.
The Third Time’s The Charm
As you release each piece of content, measure performance to learn what customers like about each campaign. It may take you a while to craft content that goes viral, so you should understand that it takes time and dedication.
When you release content, pay attention to how it performs among customers. Likes, comments, and shares are a direct reflection of how your content has affected your audience.
Take this information, see what sells, and go with that for future campaigns. Find what works and stick with it. At the same time, leave the audience surprised and wanting more.
Be Aware of Burnout
We can always be amazing all the time. You might feel the pressure to churn out incredible content day after day, and this is exhausting. Feel free to take a break and share content that’s a little bit less time consuming for you. When it comes time to share your next big piece, your audience will be there for you.
Don’t Dwell in The Comments
It’s been said time and time again. Don’t pay too much attention to the comments – at least don’t obsess over them… good or bad. Engaging with comments and direct is always a good thing to do, but don’t let it take over your marketing efforts. Take everything with a grain of salt, and make sure that you’re are focusing on keeping your content valuable for your audience.
Just Add Value
There is a lot of content out in the online world. Like, a lot a lot. There are millions of users on each and every platform, and for the most part, they’re all creating content that they think deserves to be seen. It’s no secret that it’s an oversaturated market. So if you’re wondering how you will ever stand out, remember to simply do something that adds value to these platforms. What you have to say and share matters! Just be sure to create and present it in a valuable way so that the world is sure to see it.
Not every piece of content you create will go viral. In fact, most content doesn’t. But by taking these tips into consideration and implementing the strategies, you’ll increase the amount that your content gets shared and have a much better chance of going viral.
More than likely, not everything you post will go viral. Going viral isn’t an easy thing to do. There are not guaranteed steps in making viral content. Though, if you follow these principles, you are much more likely to see viral success.